Casablanca, Morocco 2026

The theme of the conference provided a platform for multiple stakeholders to engage in robust discussions across disciplinary boundaries, reflect on contextualized pedagogical approaches to teaching and learning, and wrestle with how to bridge the academic-practitioner divide to contextualize solutions to Africa’s grand challenges. The conference put the spotlight on understanding and theorizing management-related phenomena in African contexts to advance global management theory as well as develop contextualized solutions to some of these challenges. The conference was well attended, with participants representing 33 countries from Africa, Asia Pacific, Caribbean, Europe and North America, who included representatives from academia, the private and non-profit sectors, and policymakers.